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Pepsi ropes in four international cricketers for new TV commercial
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Thursday, 26 Dec 2002
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PepsiCo India will launch a new TV campaign featuring four international cricketers Shane Warne, Jonty Rhodes, Nasser Hussein and Carl Hooper coinciding with the first of the seven match One-Day International (ODI) series in New Zealand beginning on Thursday.
Pepsi will launch the first of its TV campaigns involving the spinning legend from Australia Shane Warne, the South African live wire Jonty Rhodes, and captains of West Indies and England Carl Hooper and Nasser Hussain, respectively. The 30-sec ad campaign, shot in Colombo, shows that cricketers can feel very ‘hurt’ if they don’t get their Pepsi.
Made by Pepsi’s ad agency HTA and directed by Deven Khote of UTV, the campaign is another irreverent, witty look at cricketers and the thirst they all share for a Pepsi.
According to Pepsi Foods’ executive director (marketing) Vibha Rishi, “This campaign reiterates the fact that it is the common cricket lover who is the real champion. Here, he turns out to be a champ even when pitted opposite four hotshot international cricketers. As we get into the final countdown to the World Cup, this campaign is Pepsi’s tribute to the Indian cricket fan’s passion - ‘India ke liye kuch bhi karega’.
Pepsi now has eight Indian cricketers as its brand ambassadors. This includes cricketers such as master blaster Sachin Tendulkar, skipper Sourav Ganguly, his deputy Rahul Dravid and the young brigade Harbhajan Singh, VVS Laxman, Mohammad Kaif, Yuvraj Singh and Zaheer Khan.
Pepsi’s World Cup advertising will feature all of these Indian and international cricketers. Pepsi has already ushered in the cricket season with the “Cup Fever” and its “Men in Blue” advertising campaigns, directed by Sunhil Sippy and Santosh Sivan, respectively. Made by HTA, the two 30-second spots not only have cricket lovers from different walks of life, but also feature stars as cricket lovers. Shah Rukh Khan, Fardeen Khan and Kareena Kapoor come together as die-hard cricket fans in the two spots, which will lead up to World Cup 2003.
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